Sunday, March 9, 2014

1ucror & Conida Join Forces With MGT's

Last week MGT Capital Investments "inked" two notable daily fantasy sports players that aim to help FanThrowdown improve it's site.

The more interesting portion of this development was e-mailed to FanThrowdown users on Sunday March 9, 2014. It's a video interview with Nick "1ucror" Dunham.

  • Reveals who established the relationship
  • Reveals some of his intentions for joining forces with FanThrowdown
This agreement seems beneficial for MGT on the surface, as having "top" players associated to your website has been a mildly successful strategy for most real-money online poker websites. However, the association comes at some risk, since some of Conida's actions have been brought into question recently. These players risk alienating themselves from the larger daily fantasy sites (DraftKings, FanDuel, DraftStreet & DraftDay) - therefore killing some their action. Additionally, MGT has been under fire from shareholders - and customers - meaning 1ucror & Conida are risking their own reputation associating with a brand that is not proven.

The agreement appears to have MGT basically paying for some advice - in exchange for two big action players not playing on the site until it's implemented some of the changes they suggest. Additionally, it's a strategy shift from attracting 'casual players' with quick-pick formats to signing two fantasy sports grinders who will likely cater to the heavy usage crowd.

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